Traditional Auction vs Online: The Key Differences
Traditional unconditional auctions result in an immediate exchange of contracts when the hammer falls. The buyer pays a 10% deposit on the day and has 28 days to complete. Modern Method of Auction (MMA) operates differently — the winning bidder pays a reservation fee and enters a reservation period of 28 days, followed by a further exchange period, with total time to completion typically being 56 days.
Finance Considerations for Online Traditional Auctions
Finance Considerations for Modern Method of Auction
The Growing Use of AVMs in Online Auctions
Case Study
Case Study: Online Traditional Auction, Residential Terrace, Birmingham
Case Study: Modern Method of Auction, 56-Day Completion, Greater Manchester
Case Study: Online Auction, Legal Pack Issues Identified Early
FAQs
Yes. Winning a lot in an online traditional auction carries exactly the same legal obligations as winning in the room. Contracts exchange at the moment of the winning bid, and you are legally committed to complete within the specified timeframe.
Most UK online auction platforms allow registered bidders to participate from outside the UK. However, anti-money laundering requirements still apply and you will need to provide certified identification documents.
Common structures are a fixed fee (such as £5,000 plus VAT) or a percentage of the purchase price (typically 2–5% plus VAT), subject to a minimum. Always check the specific reservation fee terms for the lot you are bidding on before placing your bid.
The reservation fee is non-refundable if the buyer withdraws. However, if the seller withdraws, the reservation fee is typically refundable.
The main risk is the reduced ability to physically inspect a property before bidding. Most online auction platforms offer viewing arrangements, but it remains important to either physically inspect the property or commission an independent inspection before bidding.





